Does Your Online Marketing Strategy Score Big?

In this article I want to look at the individual elements that make up an effective online marketing strategy: Facebook, Twitter, Blogging, search engine marketing, Email marketing and so on. Breaking things up into bite sized portions is often the easiest way to tackle it.Think about learning to play a sport, soccer for example. First, you might learn to control the ball, then to pass the ball, cross the ball, head the ball and score with the ball. All of these individual elements are important on their own, but when you combine them you have a complete soccer player.This is much like your online marketing strategy – each individual element is important on its own, and when you master each element it can be great for your business, but without the other parts they are nowhere near as effective.Let me give you some examples:In your email marketing you should draw attention to your blog, and on your blog you should encourage people to sign up for your newsletter.
Your social media content should be designed to enhance your search performance and engage the community.
Your online advertising is to drive traffic to your website, so it should have the same look and feel as your website.Why do so many people get their online marketing strategy wrong? Quite simply because they don’t consider the bigger picture.”Right, now I’d like to do some online advertising.”… Wrong!You should never begin a campaign in this manner or by saying something like,”Our website needs refreshing – let’s spend some money on it!” or”I’ve heard blogging is the next big thing, let’s start a blog!”NO, NO, NO.Always begin by thinking about the business objectives that you want to achieve and then work backwards, deciding which online marketing techniques will best help you achieve your goals.If you want to attract more visitors to your site, then you should look at advertising through search or banners, or you could use email marketing to encourage your existing list to visit. If you have plenty of visitors but not enough of them are converting into business partners or leads, you might want to review your site to understand why the visitors aren’t signing up. If you want to build up a position of authority then starting a blog may be a good solution.Right now there are too many marketers and businesses beginning to market online because they feel they have to; they think that if they don’t then they will get left behind. Although personally I feel that learning the skills to market your business online is not just important, it is IMPERATIVE.Think carefully and do some planning before starting to build an internet presence. Without having an online marketing strategy your efforts could be as useful as trying to herd cats, resulting in you wasting tens of thousands of dollars with little to no results.

Top 10 Online Marketing Trends in 2012

The World Wide Web is a truly dynamic space. Everything changes so fast that it is hard to keep in touch. But if you have a website or an online business, you can’t help but be on the bandwagon at all times. Marketing trends come and go, more so if they happen to be online. That is why it is so important to know about what’s the latest happening is in the online marketing arena. Here are the top 10 online marketing trends for the year 2012. Have a look and see for yourself which one of these trends you can incorporate into your marketing strategy.1. Deals: This is the keyword buzzing all around in the commercial online arena. Since the economy is still recovering, everyone is looking for deals. No one wants to spend more money than is necessary and would go searching for the best deals instead of succumbing to a great- looking website. That is why more and more online businesses are creating deals and rewards to attract customers. Strategies are being created to make sure that businesses are always one-up when it comes to deals.2. Mobile push marketing: Now this may not be the trend that small businesses will be able to follow because of it being expensive, but it is the online marketing trend doing the rounds this year. Using mobiles to send marketing messages via text or calls is what a lot of online businesses are using to get their sales message across.3. Local marketing messages: Now this may seem like an idea that is just too obvious, but the fact that it is becoming a trend right at this moment is something that will prove that local marketing messaging is still in its nascent stage. It basically means sending out marketing messages on national online publications in a way that will attract the attention of your local audience.4. Socially earned media: This online marketing trend means that you have to ‘earn’ reviews and good comments about your business on social networking sites. For this, checking out the conversations happening around your business and asking people to rate your products or services is what the ‘earn’ term implies.5. CRM database: This is an online marketing trend that makes a marketer create a Customer Relationship Management (CRM) database where information about its customers are gathered from social networking sites and stored for future reference.6. Going global: With the Web turning more global every day, going global with one’s business plans means more visitors and more profits. And that is what online businesses are doing.7. Offering more payment options: A very useful online marketing trend in 2012 is offering customers more payment options that just credit cards. We are talking about Google Wallet, PayPal, etc.8. Proximity marketing: Offering people marketing messages from businesses and vendors based on their location is a trend that has been going on for long, though coming on its own only this year.9. More screens: Attracting customers through more than one screen is a trend that is about to bombard. We are talking about tablets and TV screens.10. Mobile marketing: Using mobile devices in a way that lets customers make purchase decisions on the move is another online marketing trend catching up in 2012.

Successful Online Marketing Simplified

Are You Over Complicating Your Online Marketing Strategy?If you want better results, without doing your head in, don’t over complicate it!If you’re not getting great results… consider this question; are you overcomplicating your online marketing plan?With SO MUCH information available on how to market, where to market and a shiny new “solution” or tool being thrown in our face every second THEN following us around the internet, it’s no wonder we can lose sight of the big picture and the basics yet ultimately effective fundamentals of online marketing!Keep It Simple = Online Marketing Success!The key is to focus ALL your time and ALL your money into income producing activities ONLY.Plan your marketing strategy around the 3 C’s and you won’t go wrong.The 3 C’s of Online MarketingMarketing online comes down to 3 fairly simple concepts;1. Create2. Capture3. ConvertThese are the 3 C’s and together they make an online marketing strategy or process called a “sales funnel”.To be productive online and get consistent results, you need to understand the 3 C’s and implement them daily – with your niche and target customer/perfect client in mind!Create – traffic (aka visitors). People visit to your site to see the content you have created, like informative or entertaining blog posts, giveaways, training videos etc. They find out about your content through various forms of advertising, social media, syndication, etc.Capture – capture details. Use a “capture page” otherwise known as a “squeeze page” to collect the visitors details (mostly emails). Build a list (or database) of these emails.Convert – turn leads into sales/clients. Your leads will already have had some exposure to your brand, products and services from your initial content & capture page.Now you have the chance to build a relationship with your list,”cultivate” your database by giving them great value in the form of email follow-ups and newsletters aka “broadcasts”. This is an opportunity to build brand awareness, show you are an authority in your niche and expose potential customers to your products and services again and again without them needing to seek you out.When the time comes that they are in need of your product or service, who do you think will be at the forefront of their mind?** So to recap… with your target market in mind, now you need to;Set up a Lead Capture Page (also known as a “Squeeze page”) CAPTURE
Drive traffic using content relevant to your target market CREATE
Build a relationship with your subscribers (also known as your “List”) CONVERT
Provide value to your list to build authority and trust CONVERT
Offer subscribers products of value CONVERT”To your success & prosperity!”Victoria CavalloThe Aussie Entrepreneur Mum