The internet has evolved a lot of times over the past few years. A few years back, it’s just hailed as one of the best sources for information, but today, it has reinvented itself to accommodate almost everything, from useless rants to large scale advertisements. Advertisements in particular has become so popular that almost all businesses no matter how big or small considers online marketing an integral part of their advertising campaign. It has become a hit not just because the internet has one of the biggest influx of people but because it also gives advertising a new look. Its new form online is a more refreshing form in comparison to the traditional mainstream marketing that we’ve known for the past couple of years.Local search marketing for example is one of the best ways to advertise nowadays. It’s not just as powerful as the old school marketing tricks but it’s also significantly cheaper. If you don’t have the budget to start advertising, don’t worry. Local search marketing will keep you on the marketing race without spending an initial investment. But of course, for people who want to do some serious marketing, there are several options like hiring a professional online marketer to upgrade what local search marketing and contemporary online marketing techniques can offer on the table.A question that I normally encounter though is why pay for a professional online marketer when you could do the work all by yourself. As what I’ve said earlier, professional online marketers provide you an upgrade of the online marketing method you’re using right now. This is because their knowledge, inherent skills and experience in marketing carries over to your own marketing technique. Besides, their services are relatively cheap so you really don’t have to worry about spending a lot of money.If you want to do some serious marketing but still don’t have the budget to do so, don’t worry because here are a few tips on local search marketing straight from an online marketing expert.Aside from your local search subscription, continue building your reputation through making web pages in social networking sites. Social networking sites get a lot of traffic so it gives your business more exposure.Subscribe in other famous online directories. More often than not, search engines verify the information they get here.Write informative articles about your product. Most consumers appreciate this and will most likely entice them to buy your product.Do some link building! The more links you’ve built online, the better chances you get in making your business popular online.