Does Your Online Marketing Strategy Score Big?

In this article I want to look at the individual elements that make up an effective online marketing strategy: Facebook, Twitter, Blogging, search engine marketing, Email marketing and so on. Breaking things up into bite sized portions is often the easiest way to tackle it.Think about learning to play a sport, soccer for example. First, you might learn to control the ball, then to pass the ball, cross the ball, head the ball and score with the ball. All of these individual elements are important on their own, but when you combine them you have a complete soccer player.This is much like your online marketing strategy – each individual element is important on its own, and when you master each element it can be great for your business, but without the other parts they are nowhere near as effective.Let me give you some examples:In your email marketing you should draw attention to your blog, and on your blog you should encourage people to sign up for your newsletter.
Your social media content should be designed to enhance your search performance and engage the community.
Your online advertising is to drive traffic to your website, so it should have the same look and feel as your website.Why do so many people get their online marketing strategy wrong? Quite simply because they don’t consider the bigger picture.”Right, now I’d like to do some online advertising.”… Wrong!You should never begin a campaign in this manner or by saying something like,”Our website needs refreshing – let’s spend some money on it!” or”I’ve heard blogging is the next big thing, let’s start a blog!”NO, NO, NO.Always begin by thinking about the business objectives that you want to achieve and then work backwards, deciding which online marketing techniques will best help you achieve your goals.If you want to attract more visitors to your site, then you should look at advertising through search or banners, or you could use email marketing to encourage your existing list to visit. If you have plenty of visitors but not enough of them are converting into business partners or leads, you might want to review your site to understand why the visitors aren’t signing up. If you want to build up a position of authority then starting a blog may be a good solution.Right now there are too many marketers and businesses beginning to market online because they feel they have to; they think that if they don’t then they will get left behind. Although personally I feel that learning the skills to market your business online is not just important, it is IMPERATIVE.Think carefully and do some planning before starting to build an internet presence. Without having an online marketing strategy your efforts could be as useful as trying to herd cats, resulting in you wasting tens of thousands of dollars with little to no results.